Skip to content
Home » Trucking & Equipment

Trucking & Equipment

Our principals have conducted hundreds of studies in the trucking and equipment sectors.

Trucking and Large Equipment are not just an asset, but also an investment.  If you are in this industry, then you know that your customer’s livelihoods depend on your products and services to make sure that products can be made and be delivered.  Your products and services have to instill the confidence that not only will they deliver, but that they will deliver consistently.  Our team have years of experience conducting studies within the trucking, logistics, and heavy equipment industries to find what makes your customers feel that confidence in you.  We can work with your brand as a whole, or work on new products and services which your company wants to roll out to your customers and employees to gauge how it will affect their confidence in your product, your brand and your service.

Using our knowledge and expertise, we can work with you and your company to drive into the future with the knowledge of what turns, curves, and detours are coming ahead, and how to avoid accidents along the way. 

Experiences

  • Paccar – Peterbilt Kenworth
  • Eust Manufacturing
  • Stahl Equipment
  • Exxon-Mobil
  • Cummins Engine

Favorite Story

We spent a hot summer in truck stops across the continent testing the optima cab design with hundreds of drivers, using a cool simulator and NASCAR helmets. Ask us for the details!