Data analytics helps marketers understand their customers’ preferences and behaviors, but there are security risks and privacy concerns to consider. Neil Hoyne, chief measurement strategist at Google, said there’s a lot of chaos in the data analysis space, as companies are trying to figure out… Read More »What Data Analytics Mean for Marketing in the Future
In the late 1800s, John Wanamaker said that half of the money I spend on advertising is wasted. Marketing analytics is confusing, but now you can finally get started with the exact kind of marketing analytics you need. Marketing analytics helps marketers make data-informed decisions.… Read More »The Benefits of Marketing Analytics, Why it’s Important, and How to Improve
Business success depends on knowing how your customers want to receive your products. Check out these strategies for gathering information. When it comes to running a business, small businesses are often closer to their customers and can use informal data to determine what customers want.… Read More »Using Market Research to Your Advantage.