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New Product Development
There are many common problems faced when bringing a new product to market.
- Unknown roadblocks and issues make new products late to market
- New products under perform or cost more to produce, causing them to not meet financial objectives
- Lack of customer interest or what should be a hit product
- Internal staff become underwhelm, under perform, or become tired of their roles
Evident has the knowledge, the experience, and the passion to help your business create solutions for these problems!
We strive to make a measurable impact on your new product’s performance:
- Reduce the time to market
- Out Preform Sales Forecasts
- Increase profitability
- Discover ways to innovate products
- Developing and implanting agile processes
into your company’s teams
We have worked throughout multiple industries such as construction supplies, food and beverage, restaurant, automotive, home electronics, and other retail consumer products.
Developing a new product without complete and thorough market insights can mean that what should be this season’s hottest new item, turns into a case study of what not to do. Bringing in Evident and our wealth of knowledge can give your teams an outside perspective that can reveal new ideas or roadblocks that may be unseen internally and help breakdown feedback loops within the company that allows for bad ideas to continue on. Unique outside perspectives can improve upon:
How does your company benefit from Evident’s expertise?
Your company may already have a product strategy, and it’s probably working fine. But is it the best that it can be? Optimization of current strategies and processes enable for new innovations, efficiencies, and effectiveness within your organization.
Evident takes a multifaceted approach to grow performance across multiple vectors of your business.
- Implement a more reliable product development process
- Make product development programs more predictable
- Improve Product Strategy and Product Portfolios
- Accelerate innovation
- Increase throughput (product velocity)
- Increase Organizational Effectiveness
Market Campaign Execution
Evident has not only the experience, but the resources and business partners to plan, create, and execute complex and winning market campaigns for your business so that you can come out on top.
We can capitalize on your internal resources, as well as bring in external ones that have proven track records to enable day to day operations of the campaign, including the production, management, deployment and monitoring of email, phone, text, social, and multimedia campaigns for precise and accurate impact.
Evident doesn’t replace your internal resources, we enhance and extend it with our years of experience, multifaceted talent, and our vast infrastructure and network of partners in industries to make your team and your business shine.
Our abilities include:
- Campaign Production: Digital, Media, Print, and Interactive assets that allow the consumer to interact with you.
- List Management: Segmenting your current databases of customers and potential customers to zero in on the perfect sale.
- QA: All assets reviewed and testing against required standards.
- Deployment: Planning and executing the launch your campaign.
- Reporting: Giving you the analysis need to see where the results are and why they are there.
- Process Optimization: Be able to scale and grow your campaign as demand grows.
- Campaign Management: We have the skills, the resources, and efficiency to make sure that the campaign runs smoothly.
Sales Pipeline Development
It’s cheaper to retain a client than to find a new one. Evident can help your company develop your sales pipeline in order to optimally and efficiently convert potential customers into returning customers.
Having a sales process that can enable your staff work with and develop customers from new contacts thru repeated sales. Every sports team has a head coach, and that head coach has their playbook—what is your company’s playbook? Having your sales team knowing the game plans allow for them to execute it consistently and successfully, and Evident has the capabilities to bring design, create, and train your team on that playbook so they can win the championship.
The Playbook
Everyone knows the routine, so make your sales processes unique. Designing your sales process to meet your needs and maximize your resources is what can give your company the edge it needs to come out on top. Every sales representative in your company, on your team, is unique and has their own methods to do things. Have Evident help you build our your sales pipeline that allows for your sales reps to be enhanced, and have metrices and processes to improve and manage sales accounts of your customers. Critical pages of your playbook should include:
- How are leads distributed to your sales reps?
- How are leads evaluated as they enter the pipeline – who is responsible and what criteria do they use?
- Once a lead is assigned, how and when should a sales rep contact the lead?
- What information does the sales rep have about a lead? Is this information available via a web or mobile app for convenience and rapid response?
- Do your reps have up-to-date information on your products and services, and what message should they use to inform and interest leads? Is their message aligned with marketing?
- Assuming first call success, who and what does the first appointment involve? Phone call, meeting, presentation? What criteria do you use to decide?
- What responses work best for overcoming objections and delaying tactics? Are your sales reps trained in best practices for winning sales?
- What about pricing and delivery scenarios? Are your reps up to speed on those? Are there discounts or other offers available? How and when do you inform your sales team about them?
- Assuming success, how does each rep close a sale and collect payment? What happens next?
An effective sales process, created and maintained to work with your sales team, gives your business the odds to beat the other team and push your company into the championship.
Become More Efficient. Improve Sales. Win more Opportunities. Go to Disneyworld.